The lever IT can pull to bring AI costs under control
Online Event — 23 September 2026, 10am
IT departments are under increased pressure as artificial intelligence pushes up the cost of memory, storage and networking. As technical and non-technical staff compete for access to the same resources, the problem of maintaining performance and stability while staying within budget is front of mind for all.
There is, however, one lever IT departments can pull to bring costs back under control: virtualisation.
Join Sam Marland, Senior Manager, OpenShift Virtualisation Leader with Red Hat, John O'Donoghue, Global Solutions Architect with Equinix and TechCentral.ie editor Niall Kitson to discover a strategic framework for standing up a credible platform alternative, giving your organisation the operational capabilities, structural flexibility and commercial leverage needed to control your digital future.
"Artificial intelligence has turned IT into an exercise in resource management," said Kitson. "Enterprise architects, CIOs, CTOs and now CAIOs, face having to account for unprecedented changes to how we work, where demands and capabilities evolve on a monthly basis.
This fireside conversation will help anyone looking to manage unforeseeable increases in costs, from hardware and infrastructure through to token spending. With a focus on mitigating virtualisation cost shocks, showing long-term TCO reduction, and ensuring business continuity in a volatile market."
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Niall Kitson
TechCentral.ie
Editor
Niall is editor of TechCentral.ie, co-host of Ireland’s longest-running technology podcast TechRadio and moderator of the TechFire webinar series. He has been covering the tech industry in Ireland for more than 15 years.
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Sam Marland
Senior Manager
OpenShift Virtualisation Leader, Red HatAn experienced technologist with a track record across software engineering, product and technical consulting. Sam is energised by partnering with customers on strategy and the implementation of platforms that deliver measurable business outcomes. Known for extending impact beyond immediate responsibilities.
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John O'Donoghue
Equinix
Global Solutions Architect (GSA)
In his current role, John is focused on enabling Irish companies to realise their sustainable digital transformation objectives. Prior to Equinix, John spent nearly a decade at Dell in various technology advisory roles where he advised public and private organisations on the adoption of emerging technologies such as Digital Twin, Artificial Intelligence and Quantum Computing.
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TechCentral Webinars are a series of management briefings for IT professionals across Executive IT — using IT for strategic business initiatives and Collaborative IT — managing the day-to-day IT operations of the enterprise.
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